La Plana de l’Arc hosts a Fam Trip with travel agencies and influencers to showcase its tourism offer and Product Club

This Tuesday 26, La Plana de l’Arc took part in a Fam Trip aimed at travel agencies and influencers, organized by Castellón Cycling, a promotional action designed for tourism professionals and content creators to discover the potential of the territory first-hand. Several agencies and influencers attended the event, enjoying the landscapes, natural areas and experiences the region has to offer.

The group was welcomed and guided by Virginia Martí, president of the La Plana de l’Arc Association, who presented the destination’s strategic vision and the ongoing work to position it as a benchmark for sustainable, high-quality and authentic tourism.

A route to discover landscapes, natural parks and local experiences

Throughout the day, participants visited different points of the territory, exploring areas of great natural and cultural value, as well as its natural parks, rural environments and agricultural landscapes, key elements of La Plana de l’Arc’s identity.

They also had the opportunity to learn more about the La Plana de l’Arc Product Club, made up of local companies specialising in accommodation, experiences, crafts and gastronomy, who work collaboratively to offer high-quality and authentic proposals to visitors.

Promoting the destination

With the organisation of this Fam Trip, La Plana de l’Arc strengthens its tourism promotion strategy and its connection with sector professionals, generating new opportunities for visibility and collaboration. The day allowed participants to experience the territory in an immersive way, highlighting its heritage, diverse landscapes and the commitment of local businesses to a sustainable and distinctive tourism model.