La Plana de l’Arc will once again offer its theatrical guided tours “Gastronomic Journey” this year, a cultural initiative that combines heritage, history and gastronomy and which received a very positive response from the public in its previous edition. Due to its success, the initiative will be expanded this year with two cycles of visits throughout the year. The activity proposes a route through the municipalities of the territory to discover, through theatrical performances, how the different cultures that have inhabited La Plana de l’Arc have influenced the landscape, society and also the way people have eaten throughout history. Each stop along the route transports participants to

Vilafamés was present at the International Tourism Fair (FITUR), held last week at IFEMA Madrid, within the Castellón stand together with the Plana de l’Arc region, where it showcased its commitment to a tourism model based on quality, sustainability and local identity. In addition, it is worth highlighting that the town also took part in the space of The Most Beautiful Villages in Spain, where a promotional video was screened to reinforce its positioning as a cultural destination. From the Plana de l’Arc region, Vilafamés is presented as a destination offering a tourism proposal in which art, heritage and landscape are naturally integrated into an authentic experience. In

La Plana de l’Arc has been present at FITUR together with its Product Club, reinforcing its positioning as a destination committed to sustainable tourism and cycle tourism. During the fair, the destination held several strategic meetings with tourism sector stakeholders aimed at promoting cycle tourism, encouraging sustainable mobility, and consolidating a responsible and territory-friendly tourism development model. These actions are part of La Plana de l’Arc’s strategy to promote tourism linked to landscape, local identity, and sustainability, focusing on products that help reduce seasonality and create opportunities for the local economy. Participation in FITUR represents another step forward in strengthening partnerships, showcasing the

Tot de Poble Cheese Dairy, a member company of the Product Club, has received international recognition after winning a Silver Medal at the Concours International de Lyon (France) with its blue cheese “La Valltorta”. The competition, regarded as one of the most prestigious in the European agri-food sector, brought together more than 2,200 cheeses from 21 countries. Among them, the jury awarded this artisanal cheese produced in Les Coves de Vinromà (Castellón, Spain), highlighting the quality and craftsmanship of the territory. “La Valltorta” is a sheep’s milk blue cheese, produced using traditional artisanal methods. It stands out for its character, balance and

The Plana de l'Arc will be present at FITUR from 22 to 26 January, at the International Tourism Fair held in Madrid, with the aim of showcasing its tourism offer based on heritage, nature and gastronomy. Participation in FITUR will allow the destination to present the main attractions of this inland area of the province of Castellón to both tourism professionals and the general public. Made up of several municipalities, the territory is committed to a sustainable, high-quality tourism model. Hiking, cycling, natural landscapes, local traditions and locally sourced gastronomy will be at the heart of the promotion.. With this initiative, La

On 25 November, Cal Paradís restaurant, a member of the Plana de l’Arc Product Club and located in Vall d’Alba, once again stood among the elite of Spanish gastronomy. Led by Miguel Barrera and Ángela Ribes, the restaurant was recognised by the Michelin Guide for the 14th consecutive year with a Michelin Star, and for the second year with the Michelin Green Star. This double distinction confirms Cal Paradís as one of the best restaurants in the country, not only for the excellence and creativity of its cuisine, but also for its strong commitment to sustainability, local produce and respect for

La Plana de l’Arc now has a new Tourism Strategic Plan, prepared by Zoe Leiros Tirado and funded by the Provincial Council of Castellón, with the aim of defining the future of the destination from a sustainable, innovative perspective aligned with the real needs of the territory. The plan has been developed through a participatory process, including several working meetings with key strategic stakeholders from both the public sector and private companies, allowing contributions to be gathered and a shared roadmap for the tourism development of the area to be agreed upon. The document has been structured under the Smart Tourism Destination

La Plana de l’Arc takes centre stage on television with the recording of the programme “Valencians sobre rodes”, a show dedicated to discovering authentic destinations in the Valencian Community through cycle tourism and local life. The production team toured several of our seven villages to learn first-hand about local businesses, landscapes, and the spirit of our incredible people, who are always welcoming and embody the essence of La Plana de l’Arc. Throughout the day, they visited accommodation providers, artisans, restaurants, and projects linked to sustainable tourism, showcasing the cultural, natural, and human richness of the territory. With this recording, La Plana de l’Arc

This Tuesday 26, La Plana de l’Arc took part in a Fam Trip aimed at travel agencies and influencers, organized by Castellón Cycling, a promotional action designed for tourism professionals and content creators to discover the potential of the territory first-hand. Several agencies and influencers attended the event, enjoying the landscapes, natural areas and experiences the region has to offer. The group was welcomed and guided by Virginia Martí, president of the La Plana de l’Arc Association, who presented the destination’s strategic vision and the ongoing work to position it as a benchmark for sustainable, high-quality and authentic tourism. A route to

La Plana de l’Arc, together with its Product Club, has taken part this week in the Castellón Cycling Benchmarking 2025, an initiative organised by the Provincial Tourism Board of Castellón to learn first-hand about best practices in leading cycle tourism destinations. Over three days, representatives from the destination and its business network visited companies, accommodations and projects specialised in cycle tourism across the Costa Blanca and the Region of Murcia, two well-established areas in this field. A working programme focused on specialisation and professionalisation The itinerary began on 18 November with a technical route through Calpe and Xaló, where the delegation visited