The Plana de l’Arc Product Club is committed to technological innovation in tourism

Towards a more innovative and digital tourism industry.

The entrepreneurs of the Plana de l’Arc Tourism Product Club continue working to modernize and improve the visitor experience. As part of this effort, they have participated in a specialized course on technology applied to tourism, organized by the Castelló Chamber of Commerce, where they explored new tools to make their offerings more attractive and accessible.

During the training, various digital solutions were presented, including:

• Digital screens and information totems providing real-time updates.
• Interactive kiosks with access to routes, events, and tourism services.
• Smart technologies for businesses to enhance customer communication.
• Digital strategies to boost visibility and positioning of tourism products.

This initiative reinforces the Product Club’s commitment to innovation and continuous improvement in tourism, positioning Plana de l’Arc as a leader in modern and accessible visitor experiences.

The future of tourism lies in digitalization, and Plana de l’Arc is already on the move.